The Building Blocks of the Android App

To build an Android app, a professional programmer must go about the process much as an architect would plan a building. It is an intricate experience that is more than just basic programming. In fact, the most successful Android on the marketplace took a great deal of thought and planning. The building blocks of the Android app that achieves considerable success include:

• Ease of use – Today’s fast-paced society necessitates a quick learning curve. Most people who own Androids do so in order to make their lives easier. These phones streamline the process of staying in touch with friends and family, bring the gaming world to a portable device, and allow for numerous shortcuts to daily routines. Create an app that necessitates a manual, and you will be hard pressed to find a loyal following for such a program.

• Attractive faade – If ease of use is the cornerstone used to build an Android, the aesthetics of an app is the next layer. Misspelled apps turn off users immediately as well as badly placed graphics or ugly colors.

• Useful program – The next step toward building a successful Android application is the program itself. It must serve a purpose, and whether that purpose is practical or recreational, it must stand out among the crowd. Hundreds of Android apps are available in numerous categories, so it makes sense to do a good deal of research before having yours developed. After all, it is no fun to release your app and then realize that three more exactly like it already exist. The program must be developed in such a way that people view its summary and want to have it on their Android. If you can’t imagine the response being favorable, do not proceed with the programming unless you do not mind if the application is successful or not.

• Keep your expectations high – If you have done all of your homework regarding your idea and you feel confident that it serves a niche in the Android marketplace that is not currently being met, contact a talented Android developer and commission him or her to start building it today.


Does Your Business Really Need to Get On The iPhone and Android App Bandwagon?

Smart phones now account for 27% of the mobile phone market led by nearly 50 million iPhone or Android purchases in the last quarter of 2010. Those seemingly smart consumers want to be able to communicate, buy and enjoy, whatever they want, whenever they want. As a result, more than 400,000 mobile applications or apps have been developed in the last three years.

Does your business need a mobile app?

The most used apps are for games, news, sports and weather, social networking and music. But there are a number of successful business apps too.

The Domino’s Pizza app generated more than $2 million by making it easy to order and offering the chance to win prizes.

Nike Training Club targeted women with a full-body training app featuring workouts and drills.

Amazon’s app compares prices from local retailers for over a million products sold on Amazon.com.

These and other success stories show how apps can help companies:

1. Brand-Many “first to app” companies have famous brands like Nike and Domino’s. Apple pretty much created the app space. There’s a cutting edge or coolness factor associated with having an app.

2. Satisfy-Consumers want convenience. Apps make their lives easier with valuable, timely information, increasing customer satisfaction.

3. Connect-Think in terms of the Nike Fitness app. The user has an ongoing, positive connection and the company achieves marketing touches in a non-marketing manner.

4. T.O.-No, not the football player/reality show guy. Track & Optimize. When customers use your app, you have information to track. Plus, apps help with Search Engine Marketing in that your company name is online one more time.

Before you jump on the app bandwagon, consider your options. Today’s smart phones support both regular websites and mobile versions. You might achieve your goals in a more cost effective way by creating a mobile version of your website. If you decide to move forward, here’s your app checklist:

• Identify the target market for the app and why they would use it.

• Provide fresh, updated content that adds value.

• Build an app for each mobile phone platform.

• Make sure the app isn’t just a mobile website. Otherwise, why make the investment?

• Provide a compelling reason to use the app and get the word out through multiple mediums like email, text and twitter.

Your business may or may not need a mobile app today. But you definitely need to enhance your mobile presence in the future.


Top 5 Android Apps of All-Time

Everyone knows that the Android Market is full of useful (and useless) apps. But sometimes the wide-range and seemingly endless list of apps can leave most wondering which ones are worth downloading. Well, there are experts here to tell you which apps you simply cannot live without. From apps to help you translate a word, to telling your friends what you’re watching. Android has a boatload of great applications that will make that smartphone purchase gratifying every time you pull the phone of your pocket. These are not in any particular order because they are diverse and all quite great. Also, Facebook, Twitter, and most of Google’s apps have been left out because we all know they are great

  1. GetGlue- This is a social app that allows you to check-in to whatever media you are currently consuming. You can share whether you are listening to music, watching TV or a movie, playing video games, or anything else. The cool thing about GetGlue is that instead of earning useless badges and such like a lot of other apps, you earn stickers. GetGlue will actually send you these high quality stickers for free via USPS. GetGlue has made many deals with entertainment providers and quite a few shows and movies have weekly stickers. GetGlue will even re-post your pictures of stuff covered in stickers to their Twitter and Facebook
  2. Google Translate – Google makes great products, we all know that (look at the Android phone in your hand). So, their translation tool being wonderful is no surprise. Whether you are in a foreign country and need to ask how to bail your friend out of jail right away or you just want to impress your lady friend at a French restaurant, this app is really great. The interface is easy to use and understand, while working extremely quickly. This app can be super handy and even fun, if you just want to put random words in to find out how they are spoken in other languages.
  3. Titanium Backup – For many Android users who may be rooted or need to transfer their information a lot, this app is indispensable. Titanium allows you to save not only the apps that you have downloaded, but also their background data. What this means is you will never lose all your levels on Angry Birds again, when transferring your device or flashing a new ROM.
  4. Foursquare – This app has recently seen a redesign that changes the entire dynamic of how this location-based social network operates. The new form of the app allows the company to collect and leverage their data more efficiently. What this means for the end user is better recommendation and social interaction between you and your other friends who use the app. The revamped app allows for tips left by other users to be displayed more prominently and there are more relevant suggestions for similar establishments.
  5. Instagram – The photo sharing giant that was purchased by Facebook is not new to many people. But, Instagram is relatively new to Android. Originally, this app was only made for iOS and it took a long time to make its way over to the little green robot. If you enjoy taking pictures on your phone and showing friends what you are eating, the beer you’re drinking, or the random thing you saw on your way home, then this app is a must have. While the same filters tend to get old after a while, Facebook seems to be in development to continue making the app more robust.

There are thousands of apps that are wonderful and deserve mention but these are the ones that no one should be missing on their Android device. Go search around the Android Market and try to find your own list of apps that no one should live without.